September 10, 2103 Build a Brand in the Era of Social Business: Thanks to smart phones, social media, and the 24/7 news cycle, we are now in the era of Social Business. SlideKlowd co-founder and Brand Strategist Justin Foster shares his insights on building a brand in the SoMe "fishbowl." He will discuss the value of a positive internal culture, the first and last 10 seconds of a first impression, setting up listening and response systems, and much more.
October 8, 2013 Leverage Google Analytics to Build Web Traffic: Google provides free access to a wealth of data about your web traffic, enabling you to "measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back." Sounds good. But how do you actually do it. Marcus Ferguson, who does Marketing, Advertising, Design, & Technology at Boise's MobileFieldSync will reveal all.
November 12, 2013 Tweet Your Way to Better Connections, Awareness: John Foster, Boise lobbyist, political consultant and Twitter maestro, will provide practical instruction on how to use Twitter to find key and build relationships with key influencers, and to get your organization's message to the right audience.
December 10, 2013 10 Facebook Tricks to Bring Your Online Presence: Sara Arkle is Community Conservation Associate at Idaho Conservation League. Sara leads ICL's Facebook communications and will discuss the techniques she used to reach ICLs target audience, keep members in the loop, and encourage people to participate in ICL events.
January 14, 2014 How Inbound Marketing Drives Big-Time Traffic to Your Site: Talks to search experts and they will confirm that content is indeed king these days. Local marketing brain Tanya Vaughan will dive down into the practice of creating high-caliber content for your website and then using strategies to put links to that content across the Internet.
February 11, 2014 Pitching to the Media in the Age of SoMe: A panel of Idaho reporters will discuss choosing the best social media channel to identify and pitch stories to the media. Many reporters are active on Twitter, Facebook, and LinkedIn. Some have blogs, websites, and podcasts. Some even have phones and email addresses. How do you know which channel to use to research and connect with them? You attend this event!
March 11, 2014 Get Your Organization in the National News: Local PR experts will share their insight into pitching stories to the national media. The program will address how to find the right person for your story, how to create killer pitches, and how to build relationships with these very busy, very influential people.
April 8, 2104 Keep Your Head in a Crisis: Seasoned communications professionals will give you the tools you need to create a crisis communications plan--and tips on how to stick to that plan when the... mud... hits the fan.
May 13, 2014 Get the Most out of Your Web Content with SEO: We all create content for our companies' or organizations' websites. Ed Klopfenstein of VisualString will share some secrets on how write to get the best search results. He will touch on such things as key word analysis, optimization, and density. And he'll will provide an update on what the major search engines are interested in these days.
June 10, 2014 Protect Your Internet Brand: In the olden days, a company's brand consisted of trademarks and maybe an image or two (e.g. The Marlboro Man). The Internet makes your brand much more slippery; Domain names can be compromised. Icons and graphics can be copied and pasted where they don't belong. Brad Frazer, a copyright attorney at Hawley Troxell, will show you the importance of protecting your organization or company's brand in the Internet Wild West.