We're Changing! Our first meeting is next Tuesday, the 14th and we will be opening up for RSVPs as soon as our new site is up - in the meantime here's some new info about what we're up to...
Organization Name: Boise MarComm Mechanics
Tagline: “Helping Small-Business Marketing Professionals Succeed”
Logo: a wrench…
Who we are: The Boise MarComm Mechanics (previously known as the Capital City Communicators) is a community organization whose sole purpose is to provide marketing and communications professionals at small Treasure Valley companies with the information and tools they need to succeed personally and elevate the profession.
Why we exist: Big companies with big marketing and communications departments still exist. But the trend, especially here in Boise, is toward smaller companies that hire one—maybe two—people to do all the things those larger corporate teams do.
As working Small-Business Marketing Professionals, we create and implement marketing and PR strategies. We build and manage internal and external relationships. We create print collateral, web copy, and internal documents. We make videos, build strong social media presences, and elevate SEO rankings. And we do all this for companies that may be reluctant or unable to provide sufficient budget or training—or that have yet to fully understand the value that marketing and communications brings to an organization.
What we do: Drawing on Treasure Valley marketing pros, IT experts, and social media mavens, Boise MarComm Mechanics presents monthly lunch-hour events that provide our audiences with upper-level, actionable intelligence to make you more effective in meeting a wide range of marketing and communications challenges. Then we offer an even higher level online presentation available exclusively for our current members, further developing your personal ability to master marketing communications issues.
Our event schedule for 2014-2014 presents the following topics:
Series 1: “Establishing ROI”
$1• Oct. 7, 2014 Trends in Marketing: Big Data Enters Paradise
$1• Nov. 11. 2104 Measuring Metrics: Is there a Magic Tool?
$1• Jan. 13, 2105 The Pitch: New Tactics and the Art of Persuasion
$1• Feb. 10, 2105: The Ask: Communicating Cost and Value
Series 2: “Elevating the Profession”
$1• March 10, 2015 The New Workplace Reality: Intergenerational Communications
$1• April 14, 2015 Managing Up: Evolving Communications, Present and Future
$1• May 12, 2015 Making Work Work: Time and Task Management
$1• June 9, 2015 It’s Up to You: Showcasing Your Product, Proving Your Value