CCC Event Sept. 10, 2013

Brand strategist, author, speaker and SlideKlowd co-founder and CMO Justin Foster presented “Fishbowl: Building a Brand in the Era of Social Business” at CCC’s September Kick-Off event at our new location.

One immediate observation is that Justin is one of those people who know how to make PowerPoint slides. Clean, uncluttered, to the point, his slides serve as accent marks to his presentation rather than as the presentation itself.

The premise behind Foster’s presentation is that the way people are engaging socially and 24/7 around businesses and organizations means that as communicators we need to pay attention. Eighty-five percent of consumers use the web to research a buying decision and 72% have a social media presence, he says. Seventy-five percent has posted a consumer complaint about a product or service. But 71% of consumer complaints are ignored by the companies who have raised the ire of these consumers.

His point is that brands aren’t something we find on cereal boxes anymore. They are—or better be—online listening and responding to people. Because it is no longer companies or organizations themselves, Foster says, that are creating their brands. Their brands—what people think of when they think of a company—are being created every moment of the day by the people who interact with the brand.

His word to the wise: Think of your company as living inside a fishbowl, where it can be constantly viewed from all angles. Your brand is not how you try to define it: It is how people see it.

You can see Foster’s Fishbowl presentation here.

For anyone looking for an interesting, engaging speaker, learn more about Justin here.

And to learn more about SlideKlowd, go to your company or organization holds meeting where it would be useful to have immediate feedback from attendees (and what meetings wouldn’t benefit from this?), SlideKlowd is worth investigating.


Mark your calendars! The first meeting of the season is 11:30 a.m., Sept. 10. We've got an exciting group of speakers lined up for this season's luncheons at our new location, the 110 Main Event Center.

We look forward to seeing you there. Don't forget to renew your membership!


South Junior High School student Dwight Brown received $100 cash on Dec. 10 for taking first place in the eighth annual CCC writing contest for ninth-grade Boise students.

The competition began in 2006 when board member David Cuoio suggested that a writing competition be started to interest youngsters in professional writing careers.

“I figure the best way to grab their attention was to offer cash prizes,” said Cuoio.

Read more: Writing Contest Winnter

Board Blog

CCC's January 14th event, How Inbound Marketing Drives Big-Time Traffic to Your Site, was a well-attended, interesting event. Presenters Tanya Vaughan and Jay Bowen of DaviesMoore ( provided a detailed, step-by-step guide to ramping up an inbound marketing strategy, complete with links to valuable information sources that can help you get started. Tanya and Jay's slide presentation can be seen in full at

Board Blog

Bob-Bushnell-CollageCapital City Communicators have moved their monthly luncheons to 110 Main Private Event Center, an historic Boise home near the intersection of 1st and Main, across from the Ronald McDonald House in Boise. Owned by long time Boise resident, Bob Bushnell, the grand home was built in 1905 by silver miner Timothy Regan. It is now on the Historical Registry and Bob has restored the home to its original splendor. Available for business and social events, the CCC Board chose this location to allow for a more interesting and festive environment to foster more one on one communication for our attendees, as well as continue to learn the latest innovations in communication from our speakers. We hope you'll join us for our next luncheon!

Board Blog

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