CCC Event Sept. 10, 2013
Brand strategist, author, speaker and SlideKlowd co-founder and CMO Justin Foster presented “Fishbowl: Building a Brand in the Era of Social Business” at CCC’s September Kick-Off event at our new location.
One immediate observation is that Justin is one of those people who know how to make PowerPoint slides. Clean, uncluttered, to the point, his slides serve as accent marks to his presentation rather than as the presentation itself.
The premise behind Foster’s presentation is that the way people are engaging socially and 24/7 around businesses and organizations means that as communicators we need to pay attention. Eighty-five percent of consumers use the web to research a buying decision and 72% have a social media presence, he says. Seventy-five percent has posted a consumer complaint about a product or service. But 71% of consumer complaints are ignored by the companies who have raised the ire of these consumers.
His point is that brands aren’t something we find on cereal boxes anymore. They are—or better be—online listening and responding to people. Because it is no longer companies or organizations themselves, Foster says, that are creating their brands. Their brands—what people think of when they think of a company—are being created every moment of the day by the people who interact with the brand.
His word to the wise: Think of your company as living inside a fishbowl, where it can be constantly viewed from all angles. Your brand is not how you try to define it: It is how people see it.
You can see Foster’s Fishbowl presentation here.
For anyone looking for an interesting, engaging speaker, learn more about Justin here.
And to learn more about SlideKlowd, go to SlideKlowd.com.If your company or organization holds meeting where it would be useful to have immediate feedback from attendees (and what meetings wouldn’t benefit from this?), SlideKlowd is worth investigating.