Using New Media to Engage Your Customers—Details

The seminar features

Keynote Speaker Greg Stielstra, author of PyroMarketing: The Four Step Strategy to Ignite Customer Evangelists and Keep Them For Life, discussing the impact of new media on “PyroMarketing.”

Author Greg Stielstra is an innovative marketer, speaker, and consultant and has been the marketing director for numerous best-selling books, including The Purpose Driven Life, the best-selling hardcover book in history. He now works as Vice President of Marketing for Christian Books at Thomas Nelson Publishers. Stielstra has a degree in broadcasting and public relations from Central Michigan University and a degree in business management and marketing from The Aquinas School of Graduate Management.

Seminar participants will also get entrée to a special reception/book signing session with Greg Steilstra held on Monday, May 14 at 6 p.m. at the 8th Street Wine Bar in BoDo.
John Foster, managing editor of Idaho Business Review; Bill Manny, managing editor of the Idaho Statesman; and Mark Danielson, executive news director of KTVB-TV discussing the way Web 2.0 is changing the dialogue between journalists and marketing communications professionals.
Ryan DeLuc, of BodyBuilding.com, Trey Langford of Buildingcredibility.com, Kevin Donaldson of Ballihoo, and other Treasure Valley business leaders sharing their perspectives on the challenges and opportunities associated with using new media to enhance their marketing strategies by delivering content and building community.

Contact Tac or Mike, our two Spring Seminar VPs, through our contact form, or call Tac at 409-1953 or Mike at 861-3310.

8:30 – 9 a.m.	Registration and coffee
9 – 9:40 am	Welcome Media Habits of Today’s Youth - Mark Danielson, KTVB-TV
9:40 – 10:40 a.m.	Panel Discussion #1: A Media Perspective: How Web 2.0 is Changing the Dialogue Between Journalists and Marketing Communications Professionals
10:40 – 11 a.m.	Break, networking, and refreshments
11 a.m. – Noon	Panel Discussion #2: Putting it All Together: How Organizations Are Using New Media to Build Community
Noon – 1:30 p.m.	Lunch, keynote speaker Greg Stielstra: How Web 2.0 Fans the Flame of “PyroMarketing”